What is it?
This expertly crafted purple shampoo, enriched with cool violet pigment, an exclusive Japanese technology, neutralizes brassiness and unwanted yellow tones while adding sumptuous softness and shine to blondes and lightened brunettes. These traditional pigments are made with handpicked white peony to balance and nourish hair.
Why do we love it
- Neutralizes unwanted brassiness and yellow tones for a cool blonde look
- Gently cleanse while moisturizing your hair
- Smooths hair for a subtle shine
What is in it?
Japanese white peony - the purest snowy beauty from Niigata in Japan. Renowned as a symbol of purity in Japan, 15 years have been spent on the selective and sustainable breeding process enabling white peonies to bloom continuously, carefully treated by passionate farmers. Harvested by hand within only May to June & only half of flowers are used.
Japanese cool pigment technology - Boosts neutralization performance, the formula combines violet dyes with a cool pigment technology crafted in collaboration with a leading Japanese ink manufacturer in exclusivity for Shu Uemura brands.
How to Use it
Massage a quarter-size dollop into scalp using fingers and palms. Leave on for three minutes and rinse thoroughly. Weekly application is recommended, but you may modify usage according to blonde needs. Silver and highlighted hair should be left on for three minutes weekly; bleached and platinum hair should be left on for five minutes weekly.
Use the entire Yubi Blonde range (sold separately) for the ultimate blonde care.
This product contains ingredients that may cause skin irritation in certain individuals, and a preliminary test should be conducted according to the accompanying directions. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness. Avoid contact with eyes and skin (other than areas of application). If contact occurs, rinse thoroughly with water. Keep out of reach of children. Do not ingest. Wear suitable disposable gloves when applying. Wash hands entirely after use. Do not use on sensitive or irritated scalps. Perform the following skin allergy test 48 hours before each use of this product, as allergies can develop suddenly, even though you have previously used a hair-color product from this brand or another.
Skin Allergy Test: With soap and water, wash an area the size of a quarter in the bend of your elbow. Pat dry with absorbent cotton. Apply product to test area, using an absorbent cotton-tipped applicator. Let test spot dry. Do not wash, cover, or disturb for 48 hours. Examine test area periodically over the next 48 hours. If you experience any reactions—such as redness, burning, itching, swelling, skin abrasions, eruptions, or irritation in or around the test area—you SHOULD NOT USE HAIR COLOR UNTIL AFTER CONSULTING A DOCTOR. If you experience any such reaction during application, rinse immediately and consult a doctor. Do not use hair color again until consulting a doctor.