Our Story


What's our mission?

We are committed to positively impacting our environment by reducing our carbon footprint. We do this by offering and partnering with an advanced range of sustainable, trailblazing hair care products and brands to create a bespoke take-home regimen for everybody.

What does clean haircare mean to us?

At Raw, we've created our set of strict standards of what we call clean, sustainable haircare, which you'll see in action in all the products sold in the Raw Hair & Co. Marketplace.

Clean and, for us, signifies a product is created without a list of ingredients linked to harmful health effects. Ranging from hormone disruption cancer-causing chemicals to scalp irritation. We avoid parabens, phthalates, PEGs, ethanolamines, synthetic fragrance, BHT, and BHA, benzene, to name a few culprits.

It is not in our belief to compromise quality, efficacy, or luxury to have a clean and sustainable hair care regimen.

 How did we achieve this?

We take our efforts further by making sure we are kind to the environment by partnering with environmentally conscious brands, Cruelty-free, sustainable in packaging, and eco-driven sourcing. We will continue gathering information and resources to positively impact our industry and the environment.