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Yūbi Blonde Anti-Brass Purple Shampoo

WHAT IS IT?

Immerse your blonde or lightened brunette hair in the luxurious care of Shu Uemura Yūbi Blonde Anti-Brass Purple Shampoo. Crafted with an exclusive Japanese cool pigment technology and enriched with violet pigments and handpicked white peonies, this shampoo is a dual-action miracle that neutralizes brassiness and yellow tones while delivering unmatched softness and luminous shine.


WHY DO WE LOVE IT?

  • Counteracts brassiness for an immaculate cool blonde
  • Moisturizes and gently cleanses
  • Leaves hair smooth with a delicate shine

WHAT'S IN IT?

  • Japanese White Peony: A symbol of purity, sustainably sourced from Niigata, Japan, provides balance and nourishment to each strand.
  • Japanese Cool Pigment Technology: Developed with a leading Japanese ink manufacturer, this technology boosts neutralization of yellow tones, ensuring a pure, cool blonde.

HOW DO YOU USE IT?

Massage into your scalp with a quarter-sized amount. Leave for three minutes and rinse thoroughly. Use weekly or adjust to your blonde hair’s needs: three minutes for silver and highlighted hair; five minutes for bleached and platinum hair.

We recommend using the complete Yūbi Blonde range (Sold separately) for the best care for your blonde hair.


PRODUCT SAFETY INFORMATION:

  • Conduct a skin allergy test 48 hours prior to each use.
  • Follow the provided instructions for the skin allergy test.
  • Do not use on sensitive or irritated scalps.
  • Not suitable for dyeing eyelashes or eyebrows.
  • Avoid contact with eyes.
  • Keep out of reach of children.
  • Do not ingest the product.
  • Wear gloves during application.
  • Consult a doctor if you experience any reactions post skin allergy test or product use.

Skin Allergy Test: Start by cleaning and drying an area about the size of a quarter in the crease of your elbow. Then, using a cotton-tipped applicator, apply the product to the test area. Allow it to dry and avoid washing, covering, or disturbing it for 48 hours. During this period, periodically check the test area for any signs of reactions, such as redness, burning, itching, swelling, skin abrasions, eruptions, or irritation in or around the test area. If any of these symptoms occur, it is important to consult a doctor before using the product again.

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